The online purchase as a context for co-creating experiences. Drivers of and...
AbstractPurpose - We elaborate on the concept of engagement platforms and the theories of co-creation of value to analyze the purchase as a context for customers to co-create their own experiences....
View ArticleAdoption readiness, personal innovativeness, perceived risk and usage...
AbstractPurpose - This research seeks to accomplish two objectives – to test the functional relationship between adoption readiness, perceived risk and usage intention for mobile payments in India and...
View ArticleWhose online reviews have the most influences on consumers in cultural...
AbstractPurpose - To improve the effectiveness of online reviews in the cultural industries, this study attempts to examine the effects of online cultural reviews of professional and consumer...
View ArticleUnderstanding online shopping intention: the roles of four types of trust and...
AbstractPurpose - This study aims to provide a better picture of factors influencing behavioral decisions in online shopping by identifying different targets of trust and discussing their antecedents...
View ArticleWhy do people play mobile social games? An examination of network...
AbstractPurpose - This study aims to identify the factors that influence people to play socially interactive games on mobile devices. Based on network externalities and theory of uses and...
View ArticleFirm web visibility and its business value
AbstractPurpose - This article theoretically analyzes and empirically tests the business value of firm web visibility, including its relationship to advertising efficiency and long-term financial...
View ArticleSequential combination of consumer experiences and their impact on product...
AbstractPurpose - This study explored the impact of the sequential combination of consumer experiences on product knowledge and brand attitude. Additionally, the moderating role of desire for unique...
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